Marketing Manager

Key Responsibilities

Marketing Strategy Development:
Develop and implement comprehensive marketing strategies that align with the company’s goals and drive brand visibility and customer engagement.
Brand Management:
Strengthen the brand presence across digital and offline channels, ensuring consistent messaging and visuals.
Campaign Management:
Plan, execute, and monitor marketing campaigns, including digital, print, and event-based initiatives, to maximize ROI.
Market Research and Analysis:
Conduct market research to identify customer needs, trends, and competitor strategies to inform marketing decisions.
Digital Marketing:
Oversee SEO, SEM, social media marketing, and email campaigns to generate leads and enhance online presence.
Collaboration with Sales Teams:
Work closely with the sales team to create promotional materials, sales tools, and targeted strategies to support business objectives.
Content Creation:
Oversee the creation of engaging content for blogs, social media, and newsletters to drive customer engagement and retention.
Performance Tracking:
Measure and report the effectiveness of marketing efforts using key performance indicators (KPIs) and optimize based on insights.

Bachelor’s/Master’s degree in Marketing, Business Administration, or related fields.
Proven experience (3–5+ years) as a Marketing Manager or similar role.
Strong knowledge of marketing principles, brand management, and digital marketing tools (e.g., Google Analytics, HubSpot, etc.).
Excellent communication, leadership, and project management skills.
Creative thinker with analytical abilities to interpret data and trends.
Proficiency in using marketing platforms and tools like CRM, social media schedulers, and email marketing software.

Experience in [specific industry Prewel Labs operates in].
Understanding of emerging marketing trends and technologies.
Certifications in digital marketing or analytics tools (e.g., Google Ads, Facebook Blueprint, etc.).